AI Life / Health / Sleep Tech

Loftie makes a design-forward alarm clock built to keep your phone out of the bedroom. It plays soundscapes and sleep content, has a nightlight and Bluetooth streaming, and wakes you with a gentle two-phase alarm.

I have not owned the Loftie Clock. This review is built from the maker’s published specs and independent reviews, linked below. For more picks, see the Sleep Tech hub .

Key specs

Loftie Clock
AlarmTwo-phase: gentle first, then a wake-up sound
SoundSoundscapes, white noise, sleep content
ExtrasNightlight, Bluetooth speaker
SetupWi-Fi and the Loftie app

Sources: SELF , The Good Trade , Trustpilot .

What reviewers like

  • SELF’s tester used it to ditch the phone at night.
  • Gentle two-phase alarm.
  • Attractive design.

What to watch for

  • Setup needs Wi-Fi and the app.
  • Owners on Trustpilot report stuck screens and connectivity problems.
  • Expensive for a clock.

Who should buy it

Buy it if keeping your phone out of the bedroom is the goal and you can tolerate some troubleshooting. Skip it if you want set-and-forget reliability.

Why sunrise alarms help

A sunrise alarm brightens slowly over 20 to 40 minutes before your wake time, so light starts the waking process before any sound plays. Many people find it gentler than a loud alarm, especially on dark winter mornings. A bright lamp matters more than smart features; a dim light will not do much.

App or no app

Some clocks need a phone app for setup and routines, which also means Wi-Fi, accounts and updates. Others work from buttons on the clock. If the goal is to keep your phone out of the bedroom, make sure daily use does not depend on it.

Sounds and subscriptions

Built-in sounds are usually free. Some brands sell larger libraries of sounds, stories and meditations as a membership. Try the free set first before you subscribe.

Placement and brightness

Put the light where it can shine toward your face, not hidden behind a lamp or phone stand. Start with a 30 minute sunrise and adjust. If you share a room, a sunrise can wake your partner too, so agree on wake times.

Power cuts and backups

Check whether the clock keeps your alarm during a power cut. Some have a backup battery; others reset.

How I research these reviews

For products I have not owned, I read the maker’s published specs and support pages, then cross-check them against several independent reviews and, where I can, owner reports. When sources disagree, I say so. I do not list prices because they change constantly. Sources for each claim are linked under the specs table.

Before you buy checklist

Check four things before checkout. First, the phone: some health devices only work fully with one platform, so confirm yours is supported. Second, ongoing costs: memberships, sensors, replacement heads, litter and cloud video plans can cost more over a few years than the device itself. Third, privacy: read what data the app collects, whether it is stored in the cloud, and whether you can export or delete it. Fourth, returns: holiday purchases often get extended return windows, so set a reminder to decide before yours closes.

A note on health claims

Consumer health gadgets are wellness tools unless the maker says a specific feature is cleared by the FDA. Treat scores and estimates as trends, not diagnoses, and talk to a doctor about anything that worries you. None of this page is medical advice.

Is the Loftie Clock on sale for Black Friday?

It is one of the products I am watching this season. I do not list sale prices here because they change by the hour and differ by color, bundle and store. Compare against the price you see in the weeks before the sale, and check whether a bundle adds things you will not use.

Our take

AI Score note: research-based, not hands-on. A nice idea that helps some sleepers, with enough reliability complaints that I would buy from a store with easy returns. This is my editorial read of published reviews, not a rating.

Check today’s price before you buy: See the Loftie Clock at Loftie .

Compare

See best sunrise alarm clock , or browse the sleep and health tech deals for Black Friday .